Consider whether you would specifically like a newborn photographer or if a general portrait photographer will do. Many photographers work with all kinds of clientele, while others choose a niche and focus all of our training and equipment in that specialty. Award-winning newborn photographers like Kelly Brown, left, host workshops all over the world for specialists.
Think about whether you prefer posed or candid portraits (or a combination). You may see some photographers describe candid as “lifestyle” photos. One is not necessarily better than the other – they are simply different styles. My specialty is posed newborns. I just love how peaceful they look when they are all wrapped up and cozy!
Decide if you want the session to take place in a professional studio or in your home. I created my newborn studio to give my clients a smoother experience. They don’t have to worry about cleaning or decorating or preparing anything – they just show up and I do the rest. Plus, the lighting is perfect every day, in every season! And the clients can choose from my entire collection of props, backgrounds, outfits, and accessories, rather than picking from preselected options that are easily transportable.
If you’re commissioning professional portraits, you deserve professional products. Look for photographers who work with pro labs, rather than consumer-level printers. Ask about the quality and longevity of their products – will your grandchildren enjoy these portraits? If digital files are important to you, make sure they are available for purchase.
Find out if potential candidates use composites to create certain newborn portraits safely. For example, one classic newborn pose is to have baby on her tummy, resting her chin in her hands. Adorable! But newborns cannot support their own heads, so it is critical to have help and use Photoshop to achieve this look. Pros have an assistant alternately place a hand on each side the baby’s head and combine the photos later to remove the hands. Magic!